Premijera is a short TV format in which Croatian television stations are offered the premiere broadcast of new videos by Croatian artists. The goal of this exciting TV format is to further promote Croatian authors, musicians, artists, producers and directors, i.e. music in its entirety, and to enable more efficient availability of Croatian music to television media, and thus to the public. The show has a simple, contemporary concept, and consists of an intro, a greeting from the artist, a music video and an outro. The format is free of charge for musicians, but also for television media. The production of the show is credited to Unison Pro.